Why are we going to the exhibition？
2022-10-11
Origin of the Exhibition:
The first sample exhibition in the world was the Leipzig Sample Exhibition held in 1895 in Leipzig, Germany. With the evolution of society and the progress of science and technology, the exhibition industry is constantly adjusting and changing in all aspects. At present, from the perspective of economic aggregate and economic scale, the development of the world exhibition economy in the world is very unbalanced.
Advantages of Exhibition:
1. Participating in exhibitions is the most effective way to contact partner companies and qualified customers at low cost.
2. Less workload and high quality After contacting qualified customers at the trade fair, the subsequent workload is less.
3. Many potential customers.
4. Competitive advantage, the exhibition provides opportunities for competitors to show themselves.
5. Save time, in the exhibition time, exhibitors contact with potential customers than sales staff can contact in three months. Meeting potential clients face to face is a quick way to build relationships.
6. Harmonious customer relationship, customer relationship is a hot topic for many companies, the exhibition is a good place to contact the existing customer relationship.
7. Hand in hand to teach customers to try products, sales staff carrying products on the road for demonstration opportunities, I am afraid. The show is a great place for exhibitors to test their products for potential customers.
8. Competition analysis, the exhibition site provides an opportunity to study the competitive situation, the role of this opportunity is immeasurable.
9. Most exhibitions (especially large ones) usually attract media attention. The use of media for exposure can be an advantage for exhibitors.
10. Product and service market research. The exhibition provides an excellent opportunity to conduct market research. If the exhibitor is considering introducing a new product or service. You can survey visitors at the exhibition to find out their basic requirements for price, features and services, as well as quality.
